In this digital era, a strong online presence is important to the success of your organization. Jen Winkler, Web Project Manager/UI and UX Designer, and Alli Hess, Digital Media Specialist, from Tungsten Creative Group will discuss effective vs. noneffective websites and why social media just isn't enough for building your brand.
Jen Winkler
Web Project Manager/UI and UX Designer
Jen’s incredibly fine attention to detail makes her a perfect fit in her role as web projects manager and UI/UX designer. Jen oversees the development of web projects from the inception to completion, working within budgets, scopes and deadlines. Additionally, she has been in the industry long enough to remember a time when not every organization had a functioning website. So Jen began her career developing and managing brands and designing corporate identity packages.
Alli Hess
Digital Media Strategist
Alli is a digital media strategist at Tungsten — a role that plays a key part in a variety of projects. Her responsibilities include concept strategizing, copywriting, setting up, managing and reporting on all digital platforms, such as Google, Facebook, TikTok, Snapchat and more. Additionally, Alli is tasked with measuring and monitoring data and analytics to maintain a successful campaign. That often involves creating new strategies and website improvements to ensure a client's search engine optimization is in stellar shape.