Presented By:
Kelley Swift, Executive Director, CASA for Kids
Kelly Proudfit, Executive Director, Washington Area Humane Society
Alexandra Brooks, Chief Operating Officer, Domestic Violence Services of SWPA
Aliesha Walz, President & Chief Executive Officer, Washington County Community Foundation
A successful annual appeal is built on compelling storytelling, thoughtful planning, and the right communication strategies. This webinar will explore best practices for creating effective annual appeal campaigns, with a special focus on maximizing success during WCCF Gives. Participants will hear practical examples of how nonprofits use storytelling across direct mail, social media, and video while balancing donor engagement with client privacy considerations. The session will also include guidance on preparing for WCCF Gives and making the most of this annual giving opportunity.